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Danecraft Vintage Jewellery

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Danecraft Inc

Danecraft, Inc. was founded by Victor Primavera in 1939 in Providence, Rhode Island (known as America's jewellery capital) where it continues to this day.

Its heritage however can be traced to an earlier time in Pescara, Italy because the Primaveras were jewellers. The family eventually relocated in 1910 when Victor Primavera, Sr. took the family and their skills to the USA.

The company went through two names changes - becoming Felch and Co. during World War II and then Felch-Wehr in 1977 when Victor Primavera died. Victor Primavera had been the company's president for many years and had built up a business that manufactured finer silver and vermeil jewellery supplying to quality storea such as Macys and Marshall Fields. The Danecraft brand remains constant and is known for quality sterling silver jewellery influenced by both Scandinavian and Mexican design, It also made a popular line of collectable novelty jewellery.

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